Newspapers are DEAD! Long live the WEB! Long Beach Real Estate NewsNewspapers are DEAD! Long live the WEB! Long Beach homeowners thinking about selling need to know why marketing their homes on the internet is critical to the sale of their home, learn more here...Long Beach Real Estate News
Newspapers are DEAD! Long live the WEB!
Back in February of 2007 Arthur Sulzberger, owner, chairman and publisher of the NY Times was asked in this article: Given the constant erosion of the printed press, do you see the New York Times still being printed in five years?
His response:
"I really don't know whether we'll be printing the Times in five years, and you know what? I don't care either," he says.
When asked if it would be free Sulzberger commented:
No, Sulzberger says. If you want to read the New York Times online, you will have to pay. Fast forward to September of 2007, just a few months later, and the Times announces that it will no longer charge for its online version siting for the reason: The move is an acknowledgment by The Times that making Web site visitors pay for content would not bring in as much money as making it available for free and supporting it with advertising. "We now believe by opening up all our content and unleashing what will be millions and millions of new documents, combined with phenomenal growth, that that will create a revenue stream that will more than exceed the subscription revenue," Schiller said. If the New York Times realized that a pay to read model wasn't going to work, the Long Beach Press Telegram doesn't stand a chance! In response to the February article I wrote an article and posted it on a large social networking site, open for comments, The article received 72 comments - some hilarious, all with very interesting viewpoints on pay for online news and the future of print news and advertising.
Do you really think it is not possible to find reliable news for free? I cannot imagine anybody paying for news service or feeds five years from now, we can already access this information through feeds for free. I can only imagine the innovations in the tech world in the next five years.
The news industry has a long history with the real estate industry nationwide. A huge chunk of their income has traditionally been earned from real estate and related companies and Realtors® placing ads for services and advertising clients properties. This is occurring on a vastly smaller scale currently and continuing to shrink. One would immediately think that the reason real estate advertising and marketing revenues have dropped is because of the current state of the economy and the real estate industry. While this would be partially correct, the real estate industry began to gravitate away from print marketing and advertising long before the current state of the economy and the industry. The advent of the Internet and the reception and adoption by the general public/consumers is staggering.
In 2006 Time Magazine's Person of the year was "YOU"! An interesting observation from the article:
It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes.
As the real estate industry began to crumble the news industry, having problems of its own, made matters worse by sensationalizing the troubles of the industry and reporting their misguided opinions as facts adding further fuel to the fire. The real estate industry, feeling scathed by the media found themselves no longer wanting to pay to advertise in their rags and began to turn to the Internet. So did the consumer.
While it is entertaining, sensationalized news is not informative and skews real facts. A great example of this can be found in this fantastic article involving Stephen Gandel a senior writer for Money Magazine, where he completely misguided real estate buyers into "going it alone", infuriating the real estate industry nationwide, and sending the market into an absurd tizzy for weeks. Be sure to read the comments, they are very enlightening. The discussion regarding Mr. Gandel's faux pas continues in this article from the blog site of one of the agents he interviewed for the aforementioned article (one of Spencer's top read posts). It's a really good read if you are interested.
Dennis Miller joked about this as well. From The O'reilly Factor :
Used to be "All the News That's Fit to Print."
"Now it's "All the News That Fits," We Print!"
Maybe better stated as "All the news that's fit to twist"!
As a result of all of this turmoil surrounding the news industry, the real estate industry moved online as did the real estate consumer, further drying out the revenues of the news industry. Today it is said that over 80% of all buyers are searching the web for both homes and Realtors®. The heavy traffic received on our consumer sites is a testament to this.
If you are considering selling your Long Beach Home or Condo, it is imperative that your property is found on the Internet. You will need to hire a tech savvy Long Beach Realtor® to promote, market and advertise your property. Internet marketing is what drives traffic to your listing. Traffic is what you need to drive offers in.
We at the Laurie Manny Professional Group enjoy organic positioning at the top of the engines driving massive buyer traffic to your Long Beach and Southern California listings. If your Long Beach home or condo is properly priced and presented, professionally marketed on the Internet and you are represented by a seasoned and well versed Long Beach Realtor®, you have best positioned yourself to sell your Long Beach home. If you are considering selling your Long Beach home or condo contact us today to learn what we can do for you which is above and beyond what all others can and why. Or just call to find out what is going on in the Long Beach Real Estate Market, we would be happy to chat with you.
Laurie Manny Professional Group 244 Redondo Avenue (562) 212-5420
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http://www.longbeachrealestatehome.com/009813 Posted on June 03, 2009 20:33:29 by Laurie Manny
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Newspaper readership has been dying on the vine for several years now as more readers abandon print versions for news on the web. Recent 
Before the economy and the real estate industry began its decline it was becoming painfully obvious that paper advertising and marketing were no longer having the impact or garnering the reception they had in the past, the effectiveness was waning at an incredible rate. Business was dropping off rapidly making it an expensive and undesirable form of promoting both businesses and client listings. Consumer contact from print media had dropped to a dribble making this an ineffective business tool and expense. Many in the real estate industry realized that major change was in the wind, the way we marketed and advertised our business and client properties was about to undergo a major overhaul. It was time to start investigating other options and avenues. 
To begin your search for the perfect home or to sell your home in the Long Beach area, begin your journey by calling Laurie Manny at (562) 212-5420.
