Words that Sell Homes - Long Beach Real EstateWords that Sell Homes - Long Beach Real EstateSticks and stone will break my bones but words will never hurt me! Really? Are you certain? OK, let's re-think that for a moment.
Has your Long Beach home been sitting on the market for a while? Not getting a good response to your advertising? Maybe it needs a little punch. Ann Brenoff of the Los Angeles Times put together an article a while back which may come in handy.
Homes described as "Beautiful" sell 15% faster and net 5% more in price than the norm. "Handyman Special" sold in half the average time.
However, if you use words that indicate "Curb Appeal" or indicate that the home is attractive the days on market are decreased; speaking of "Value" or "Price" will increase the days on market.
These discoveries were made by Canadian professor, Paul Anglin who teaches real-estate and housing trends at the University of Guelph in Ontario, Canada, during a study of sales patterns while utilizing the wording of over 20,000 Canadian home listings.
Professor Anglin further discovered that buyers place style over substance.
When the "Landscaping" of a listing was presented homes sold 20% faster. "Move In Condition" resulted in 12% shorter stay on the market, but had no effect on the sale price. Use of terms "Foreclosure", "As-is", and "Handyman Special" netted much lower sale prices. While use of "Granite", "Maple" and "Gourmet" all netted higher sales prices. Professor Rutherford, finance and real-estate professor of the University of Texas found, in a 2000 study that "What you say needs to be extavagant, or the signal that is received by buyers is that it's not worth talking about." He further said that sellers would be best served by just stating the facts.
http://www.longbeachrealestatehome.com/009124
Posted on August 01, 2008 00:09:43 by Laurie Manny Professional Group
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To begin your search for the perfect home or to sell your home in the Long Beach area, begin your journey by calling Laurie Manny at (562) 212-5420.
